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Project Overview:
The EBAC Games mobile store was part of a workshop that I participated on EBAC, the project consists on creating a mobile store that gives more support to indie developers in a unique way
Role:
Sole UX / UI designer
Project type:
Dedicated mobile app
Project challenge:
Design a prototype app that helps indie mobile game developers to get more visibility and support
Methodology:
As the sole UX designer, I handled wireframing (low & high fidelity), user research, and applied UX principles to UI design—leveraging AI to generate images and copy, supervising outputs, and refining visuals in Adobe Photoshop for optimal enjoyability and accessibility
Knowing our main persona ( Emphatize phase )
Persona and Pain Points
Persona: Gabriel
Age: 24
Family: Single
Occupation: Student
Problem statement: Gabriel, a Brazilian with an small income with a busy schedule, needs a reliable solution to ensure he downloads the best games for him to unwind from a stressful day
Goals:
Discover new games with complete experience
Frustrations:
Find new and good games that have the complete experience that aren't expensive nor freemium
Hardly have time for games
User flow simplified
Login -> Home page -> Chooses a game -> game preview screen -> downloads the game
Starting the design:
Paper wireframes:
All the prototype pages
( Home B was the chosen page to design due to it's accessibility )
After some work, the first digital wireframes were ready...
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Main Menu
Game preview screen
Designed with simplicity and intuitiveness in mind
Usability study findings:
"I think the preview should somehow show if the game has a demo or not"
Participant R
After a round of iteration around the users' feedback and refinement...
Refining the design based on iterations:
Before:
After:
Now it's time for the final designs, after all iterations, and ready to launch...
Final Designs
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Home page
Game preview screen
Now one of the most important things about this project, or the most, the Takeaways
Takeaways
Throughout this project I learned even more about UI Design, about using grids on mobile design, Color palette and also more about typography styles
Thank you !
for reading my project
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